Building a Strategic Digital Marketing Team

Eight job positions (or hats) that are essential to a successful Website.

Action Plan

  • Don’t wing it, set up your team to run a business.
  • Put a hat on people in the 8 groups above
  • Evaluate internal skills and outsourced skills
  • When evaluating external skill sets determine if they are: Marketing, Design, Technology or Project Management


  • Building A Web Team (Presentation from Dartmouth)
  • The Ideal Web Team (Part 1)(Part 2)

Thomas Young

This podcast is available on iTunes.


Thomas Young

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of Winning the Website War available on Amazon. Tom has helped thousands of companies succeed online and has over 20 years digital marketing experience.