Building a Strategic Digital Marketing Team

Internet Marketing, Podcasts

Eight job positions (or hats) that are essential to a successful Website.

Action Plan

  • Don’t wing it, set up your team to run a business.
  • Put a hat on people in the 8 groups above
  • Evaluate internal skills and outsourced skills
  • When evaluating external skill sets determine if they are: Marketing, Design, Technology or Project Management

Resources

  • Building A Web Team (Presentation from Dartmouth)
  • The Ideal Web Team (Part 1)(Part 2)

Thomas Young

This podcast is available on iTunes.

 

1 Comment. Leave new

  • Excellent podcast, even after all these years. I am going to retool it for my business (and podcast!).

    I note that the more I work with clients (80th signed just last week) that the coordination between client and our firm is critical in the ‘flow’ of our client’s development.

    Thanks for such a great podcast!

    Reply

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