In this fast-paced constantly expanding world of digital marketing, your website has one shot to show potential clients who you are and why they should work with you. If you are not performing regular content audits to answer questions like the following, then you are losing valuable marketshare to competitors who can provide these answers.
Do you know:
- How many people visited your website last month, quarter or year?
- What percent of those visitors converted to customers for your company?
- What pages are your visitors attracted to & why? How long do visitors dwell on each page?
- What search keywords are producing the highest volume of traffic?
- What percent of visitors abandon or bounce from your website?
Chances are if visitors are abandoning your site or you are not drawing enough traffic, the problem lies somewhere in your content strategy. The importance of content for your site and your digital marketing success is not just about quantity – in fact, it means nothing if you are not providing quality content your prospective clients want to see. Quality content for websites provides answers or solves problems, otherwise, it can be lost in the sea of other sites that do offer consistency and value. Google wants highly searched content including relevant conversations and not just clutter. It may seem obvious, but aside from your layout, have you double checked for spelling and grammatical errors? What about clear, concise wording that offers relevant details? Do the images on your site correlate well and help tell your story alongside your written content? These small issues can cost you instant credibility as an authority as well as your potential client’s trust and desire to work with you. Remember, they aren’t in your head – all they have to go off of is your website.
Analytics from a successful content audit is like research. They can give you specific information, keywords, marketing strategies and concrete suggestions to improve your performance and therefore your profits. Search Engine Optimization (SEO) is more complex than ever and much more than just getting found in Google. SEO is about traffic generation and sales growth. That is why we provide a strategic direction for our clients regarding SEO, keyword research, on-page content, coding, link building strategies and complete SEO implementation services.
Intuitive Websites also offers the following webinars to help improve your content strategy as well as free website reviews to help you see what action you can start taking today. Contact us for more information!
July 26 10am MST – IW Webinar
Winning the Website War: Four Steps to Mastering Digital Marketing
Learn how to implement a winning digital marketing strategy and assemble top-notch digital marketing resources. **A few lucky attendees will have their websites reviewed live during the webinar.
Presenter: Thomas Young
August 17th at 10am MST – Friday’s with Vistage Webinar
Put Your Website to the Test! Get a Live Expert Analysis
In this engaging workshop, Vistage speaker Thomas Young will use the entire hour to review and critique
Vistage member websites live helping you find ways to improve your website and grow your sales. You will get a rare opportunity to quickly get very specific and tangible tactics you can use immediately. You’ll get great ideas from each website reviewed.
Presenter: Thomas Young