Podcast Number 74 — February 2012
This podcast covers generating conversions in blogs, social media or likes in Facebook and other social media sites.
How should we define a conversion in social media?
- Any interaction between the visitor and your company is a conversion.
- If they interact, it’s a conversion.
- Most social media site visitors don’t interact, they just read what others are doing.
- This is true of blogs as well.
- Interactions are hard to measure because they may not be direct.
Why are these conversion important?
- There are many examples where social media interaction is not important and can be a
- distraction to driving results.
- Web activity is building around interaction with social media.
- If done correctly, these conversions drive business results including increased Web traffic
- and sales for your company.
What should Web marketers being doing to drive conversions in social media?
- Developing an overall Web strategy that builds interest.
- What is your special content gift or message?
- Implementing that strategy with great content.
- Assigning the right person to social media updates.
- Updating the right frequency of about once per week for social media and more often for
- blog postings.
How are these conversions measured?
- Likes and followers in Facebook.
- Visits to LinkedIn pages and followers.
- Google+ circles growth.
- Twitter followers.
- Blog visits and postings.
- Website conversions.
What are the key action items for the listener?
- See your social media strategy as an extension of your current business strategy.
- Be ready to measure all direct and indirect results from blogs and social media.
- Set goals for the various conversions discussed in this podcast.
- Include blog and social media marketing in all Web marketing efforts.
- Blog valuable content everyday.
