Driving Traffic to your Website Using Pay-per-Click Advertising

Internet Marketing, Podcasts

In this podcast, Glenn and Tom review resources and practices that will help drive traffic to your website.

  1. Paid Search Engine Listings
  2. Pay-per-Click
  3. Google, Overture and MSN
  4. “Content Networks”

Resources

Action Plan

  • Do some searching and see what terms your competitors are buying
  • Look at the overture.com resources
  • Read the Google AdWords help files. They are very well done.
  • Spend time understanding the importance of keywords

Thomas Young

This podcast is available on iTunes.

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