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Driving Traffic to your Website Using Pay-per-Click Advertising

by

Thomas Young

In this podcast, Glenn and Tom review resources and practices that will help drive traffic to your website.

  1. Paid Search Engine Listings
  2. Pay-per-Click
  3. Google, Overture and MSN
  4. “Content Networks”

Resources

Action Plan

  • Do some searching and see what terms your competitors are buying
  • Look at the overture.com resources
  • Read the Google AdWords help files. They are very well done.
  • Spend time understanding the importance of keywords

This podcast is available on iTunes.

Thomas Young

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of “Winning the Website War” and “Sales and Marketing Alignment.” Tom has helped thousands of companies succeed online and has over 25 years digital marketing experience.