Load Your Website Content with Benefits
Write with clear benefit statements on your Website and avoid brochure copy. Here is an example of brochure copy:
“Our services provide cutting edge information and top of the line performance from an experience executive staff to maximize performance and productivity.”
Here is an example of benefit-focused content:
“Double your closing rate and grow you business 30% with a proven marketing method used with thousands of clients.”
A little bit of sizzle in your content is OK, especially in the “About Us” section. However, real benefits carry your message better, get read and turn visitors into customers.
By the way, this is part of the process that can grow your business 30%. Contact us to learn more.