Digital Marketing ROI Worksheets
We have discussed in great detail the importance of strategic digital marketing ROI and how it connects to a successful digital marketing…
Monitoring ROI in Strategic Digital Marketing
Before we dive into step four, let’s review the Four-Step Process once again. They are: Web marketing strategy Website design and development…
Monitoring ROI and Tracking Results
The fourth step of the Four-Step Process is perhaps the most important. It is the glue holding the process together and drives…
Google AdWords funds Google’s success and smart business leaders know how it works.
Understanding Google AdWords and Other Pay-Per-Click Services In the early days of the Internet, a search engine called GoTo.com began running ads alongside their…
Push Marketing is Out and Pull Marketing Drives Growth
Let’s dive deeper into the differences between pull and push marketing and how they impact traffic generation to your website and your…
Understanding the Fundamentals of Website Traffic Drives Leads and Sales
Business leaders must have an understanding of the fundamentals of website traffic generation and what drives traffic to their company website. The…
Traffic Generation
Website traffic generation, step three of the Four-Step Process, is by far the most popular of the four steps and certainly gets…
How a Website Drives Conversions to Sales and Leads: Part One
In step four of the Four-Step Process we review ROI and tracking the results of your strategic digital marketing efforts. At the…
How to Understand What Website Visitors Think About
Last week’s blog reviewed what website visitors want. This post and tip of the week will review what website visitors think about…
The Five Elements of Website Design
Website design and development can be overwhelming and difficult to understand for many business leaders. It can pull them into the uncharted…
Build a Digital Marketing Team
Business leaders cannot go it alone when executing a winning digital marketing strategy. There are too many skill sets that must come…
Market Research and User Feedback Drives Results
The Internet has changed marketing. Business leaders should be aware of two of the most profound changes. The first is the ability…