Without web visitors, there’s no point in having a Website! This podcast helps you stay focused on the VIP’s, the users of your web site.
Action Plan
- Develop an outline of your ideal Website visitor, target market
- Develop a best-case user path on your site based on what you know they want
- Get top of the line analytics to track user paths
- Do market research (listen to our podcast)
Resources
- Don’t Make Me Think (book)
- Observing the User Experience: A Practitioner’s Guide to User Research (book)
- Stanford Web Credibility Research
