What are the top three reasons people visit your Website?
Most Websites are too busy. They have too many links and options that confuse users and drive them away. It takes courage to avoid this problem, but you can start by answering this question: what is the most important reason for people to come to our Website? Make this the focus of your home page.
Then ask what might be the second and third most common reasons for a Website visit. Include those three areas on your home page as main call to actions and get rid of just about everything else, except for your main navigation.
Do you have the courage to keep it simple?
