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Building a Strategic Digital Marketing Team

Eight job positions (or hats) that are essential to a successful Website.

Action Plan

  • Don’t wing it, set up your team to run a business.
  • Put a hat on people in the 8 groups above
  • Evaluate internal skills and outsourced skills
  • When evaluating external skill sets determine if they are: Marketing, Design, Technology or Project Management


  • Building A Web Team (Presentation from Dartmouth)
  • The Ideal Web Team (Part 1)(Part 2)

This podcast is available on iTunes.

Thomas Young

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of “Winning the Website War” and “Sales and Marketing Alignment.” Tom has helped thousands of companies succeed online and has over 25 years digital marketing experience.