There is so much content on the internet and in the news about AI. Yes, we know AI is a game- changer for businesses and a fantastic new technology, but what exactly are those business uses? In this blog, I am going to present specific ways your business can start using AI to grow sales and scale your operations.
Let’s start by breaking down the two important uses of AI for businesses. The first is increasing sales with better marketing and the second is by improving your operations so your people and processes are more efficient.
How AI Can Increase Sales Revenues
AI can help make more people aware of your brand and increase their engagement with your website and digital content. Here are three ways to use AI in your digital marketing efforts to increase engagement and generate more inquiries and sales leads.
1. AI-Powered Website Chatbots
The time has come for websites to transition from static content, or online brochures, to fully interactive content resources. AI chatbots will drive this change as users interact directly with your website and ask very specific questions to get their needs met.
It may take time for this adoption to happen, but it is coming. Once people experience the value of an AI-driven chatbot with access to your company data, along with ChatGPT, they will prefer using a chatbot over a real person to research your services or products! Online researchers like to remain anonymous until they are ready to speak with a person. AI chatbots will help them research more effectively.
2. AI Clones of Thought Leaders
AI clones, or agents, are chatbots with a personality. You can replicate the voice and characteristics of key thought-leaders or salespeople at your company and they can have intelligent conversions via a chatbot or voice conversion. For example, your AI clone can be assigned a phone number and people can call and speak to the AI directly. If you want to try it out, you can call my AI clone at 941-279-4681 or click here to talk with him on a web browser. These virtual salespeople or thought-leaders will soon be an everyday part of our lives.
3. Smart AI Calculators and Custom Web Forms to Engage and Convert
Website submission forms, calculators, quote builders and estimators can be vastly improved using AI. An intelligent AI-powered quote builder can walk people through the steps to calculate ROI or build a quote. This transforms mid-funnel conversion points by making call-to-actions (CTAs) more valuable to website visitors and by better qualifying your leads.
You can demo these tools and see them in action on our website by visiting this page.
AI can also be very effective at improving your business and marketing operations. Let’s take a look.
How AI Can Scale Your Business
There are many benefits to using AI to scale your companies and teams. Businesses that access information fast and set the right priorities will see more success than those that don’t. AI can make that happen.
Companies using AI to scale will grow revenues faster and be more valuable than those that don’t. Here are three ways to use AI to scale your operations. Do these things or fall behind your competitors.
1. Supercharge Meetings with AI Assistants
Much of the time we spend in meetings is wasted. People rarely remember what happened in the meeting. They aren’t always listening and each person in the meeting can have a different perception of what was said.
Manual note-taking is not the solution. To make meetings invaluable to your company’s success, you must use a meeting note taker like Fathom AI and import the full meeting transcript into a custom ChatGPT assistant.
This will build a company knowledge base to be accessed for years driving immense value by capturing key action items and all major priorities. AI can take the essence of what happened in a meeting and translate it to clear action items and key strategies for your company. AI is especially helpful for sales and marketing teams who rely on information to get more leads and close sales.
2. Scale Company Leadership and Vision
Many organizations struggle to sustain the founder’s vision throughout the company over time. AI removes this obstacle by capturing the founder’s vision and training team members to execute on that vision.
AI can create a new version of the founder’s mind. This is done by creating a custom ChatGPT and cloning the founder in his or her own words. The team can access this mind 24/7 for the life of the business. New members of the leadership team can build upon this and make the vision stronger. This scales the company in ways never seen before.
3. Videos for Training and Prospect Engagement
Many people don’t read digital content. They watch videos to learn and get information. With tools like Heygen.com you can shoot three minutes of video and turn that into an endless supply of video footage to use for marketing, thought-leadership, training and more. When you combine this with an AI clone you have a personalized approach to getting information to your team, customers and prospects. Here is an example using HeyGen:
https://app.heygen.com/videos/92f922fcc3c5418797f97e04b45a0609
You can also use HeyGen to create videos of your blog posts without shooting new video. Here is an example:
https://intuitivewebsites.com/articles/five-ways-to-use-ai-in-marketing/
The Future of Business is Powered by AI
AI is already transforming how businesses operate, and we are just at the beginning of this exciting shift in search and digital marketing! The six areas reviewed in this blog are your starting point to using AI to grow sales and improve efficiencies at your company. Keep in mind, AI isn’t static–it’s changing everyday. Staying ahead of the competition means staying on top of the changes. At Intuitive Websites, we’re closely monitoring these changes to help businesses implement AI solutions that deliver real results. For now, stick with the paid version of ChatGPT and know that companies who embrace AI today will be the ones who will lead tomorrow.
Ready to supercharge your sales and operations with AI? Reach out to an AI expert at Intuitive Websites to get started using AI.
