Google’s Strategy for Google+ Places
Google offers dozens of free Web services and tools. All of these tools have a strategic purpose within Google to make their ads more targeted. Google+ is one of these tools that is becoming a cornerstone of Google’s services.
Google is looking to make Google+ account holders the center point for local and mobile search results. Google understands the importance of mobile search and will soon be displaying ads for mobile search and from their map app through Google AdWords. I don’t know this for sure, but my guess is that it is coming soon.
Take advantage of this trend by setting up a solid Google+ profile and understanding how local searches find your Google+ page. People arriving early to Google+ will benefit from free organic listings for local and mobile search. Those that come late will not have as strong a position and will need to rely on ads to target traffic. There are also benefits for regional and nationwide Google searches as well.
There is very little downside to getting on Google+ and a great amount of potential upside. Learn more about Google+ and get started right away.
