Without web visitors, there’s no point in having a Website! This podcast helps you stay focused on the VIP’s, the users of your web site.

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Action Plan

• Develop an outline of your ideal Website visitor, target market
• Develop a best-case user path on your site based on what you know they want
• Get top of the line analytics to track user paths
• Do market research (listen to our podcast)

Resources

• Getting Inside the Head of the Web User (article)
• Don’t Make Me Think (book)
• Intuitive Websites Usability
• Observing the User Experience: A Practitioner’s Guide to User Research (book)
• Stanford Web Credibility Research

Thomas Young