A must read for anyone working on the Internet who is looking to understand the big picture around new world economies is Thomas Friedman’s book “The World is Flat.” The book describes how politics, economics, business and the free market are changing around the world due to the increased levels of communication provided by the Internet and other technologies. The book provides a foundation for how and why the Internet is changing the world. Friedman makes the case that the world is now flat, rather than hierarchical. Countries and companies around the globe now have the ability to compete like never before on a level playing field thanks to technology and the Internet.
When you read the book you will understand the importance of a Web presence for businesses and why Websites need to perform at high levels. There are too many options and low performing Websites will be quickly left behind. Spend time on our blog, podcasts and Website to understand the principles of an intuitive Website and be a leader in today’s flat earth. Otherwise, you might just fall off the edge!