Users come to a Website for content. Content may be anything, but the bottom line is that content should motivate users to contact you or buy from your Website. Websites have a bad habit of letting graphics, navigation issues, link titles, banner ads and other distractions get in the way of the user’s search for content.
Make sure good content is on your site and that users can find it easily with graphics that enhance the site and links that are titled in ways that make sense to the user. Avoid distracting banner ads or movement on the site that takes away from the user’s path toward content. In user testing these ads are usually ignored anyway.
Why are Blogs popular? Because of the interesting, first hand content that offers much more vivid detail then the mainstream news media is currently offering.
Talk to your users to find out what kind of content they want and make it extremely easy for users to find it on your Website.