Working with the CEO

Internet Marketing, Podcasts

 

This podcast reviews the skills needed to work with CEOs and other high level managers that have budget control over the Website and may be over involved, or not involved enough, in the success of the Website.

1. Action Plan

Develop a strategic Internet plan
Educate your CEO on this plan
Present regular stats to the CEO or manager

  • Visitors
  • Entry and exit pages
  • Search engine key words
  • Referrers
  • Conversion and ROI data

2. Resources

Thomas Young

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