Website within a Website

In this podcast Glenn and Tom review how to market a Website within a Website. This is the Web marketing approach of building specific content areas within your Website that become mini-sites within your main company Website. These mini-sites, sub-sites or micro-sites, are effective in targeting individual market segments for your products and services.

 

 

Listen to the podcast to learn:

  • An understanding of when to set-up a Website within your site and when to launch a new site with a new domain.
  • How to take full advantage of the power of your domain name in Google.
  • Why micro-sites are important in Web marketing.
  • The elements of a successful micro-site.
  • How Google views and indexes micro-sites.
  • The best approaches for content marketing with micro-sites.

 

The key action items from this podcast:

  • Segment your market to determine the need for micro-sites.
  • Prepare a site map for the navigation structure of the site.
  • Keep the design and navigation consistent on all site pages.
  • Brand the micro-site as a sub area from the main Website.
  • Use a key term for the micro-site that can be tracked in the URL and in Google Analytics.
  • Get feedback from the market segments using the micro-site.

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