Website Content Marketing Copywriter Job Description
As a member of the Intuitive Websites content team, you’ll work directly with our clients to create website copy that is aligned with our client’s business and marketing goals and, most importantly, converts website visitors into leads.
Copywriter Duties and Responsibilities include:
- Writing clear and concise content for a website – reflecting the company’s voice, tone, and brand, and driving people to action
- Developing cohesive content throughout a website from a variety of resources (both creative and technical)
- Meeting with clients to understand their message, brand voice, and target audience (personas)
- Collaborating with other members of the IW team to repurpose content for a variety of digital marketing mediums (social, email, video, and print)
- Providing live content recommendations and revisions during client meetings
- Read “Building a Storybrand” by Donald Miller and integrate these ‘Storytelling/ Hero’s Journey’ concepts into your writing
Prior Experience:
- 5-10 years experience in the fields of marketing, communications, writing, and/or editing
- Supporting fast-paced marketing departments, leaders, or agencies
- Ability to multi-task and juggle more than one project and/or client at a time
- Working directly for an agency OR working with an agency as a client is a MUST
Ability to:
- “Serve” customers and the leadership team with grace and professionalism
- Multitask, prioritize, maintain consistency and meet deadlines
- Work both independently and collaboratively on projects
- Learn new skills
- Manage projects with a team of diverse marketing professionals and clients in different time zones
- Be “on camera” with the IW team and clients on Zoom calls
- Take stale content and breathe new life into it
Education & Technical Skills:
- Degree in Communications, Marketing, Business, Journalism, Technical Writing or English (preferred)
- Hubspot
- WordPress
- Slack
- Asana
- Has a high-level foundation/understanding of SEO: Google Ads, SEMRush, and Screaming Frog that can be built upon
- Grammarly
- Google Drive – Docs, Sheets, and Draw (wireframing tool)
We are looking for someone who:
- Can meet the demands of remote work life – stay on task, maintain professionalism, collaborate with others, meet deadlines
- Has superior creative and technical writing skills
- Is analytical and understands business and marketing – can put themselves in the shoes of the client and their customers
- Has superior attention to detail
- Is looking for life-work balance from the 9-5 office job/commute
- Can work well with others, and has a sense of humor
Benefits
As an employee of Intuitive Websites you’ll have these amazing benefits:
- Unlimited vacation time ensuring work responsibilities are complete
- Health insurance contributions
- Retirement plan with employer match
- Work from home in a remote workplace
- 48 hours of sick time per year
- Aflac supplemental benefits