The Power of Simplicity

By: Thomas Young

Glenn and Tom continue their series of podcasts on the new rules of sales and marketing. Look for more podcasts coming soon on this topic and follow-up discussions on what this means for your Website. Today they review the power of simplicity in driving results from Internet marketing.

How to Keep it Simple

  • Communicate directly, simply, and well!
  • Simplicity takes courage and brains.
  • Simplicity takes direction from the marketplace.
  • Pick three things–no more–for your Website.


What Customers Want

  • Direct and simple communication
  • Information to solve a problem
  • Enhance their lives and convenience
  • Product and service information
  • Understand exactly what you do
  • Lots of details and all price options
  • How to contact the company
  • Business locations
  • Delivery and shipping information
  • Access to interactive information, search and research


Author profile
Thomas Young

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of Winning the Website War available on Amazon. Tom has helped thousands of companies succeed online and has over 20 years digital marketing experience.