The New World of Online Publishing

Internet Marketing, Podcasts, Web Strategy

A review of four Websites: Amazon, Barnes and Noble, Apple and Borders

Podcast Number 64 — March 2011

In this Internet marketing podcast Glenn and Tom discuss the importance of online publishing and its impact on Website marketing. They review key marketing strategies from Apple, Amazon, Barnes & Noble and Borders. Find out who are the winners and losers in selling content on the Web.

Here are the action items from the Podcast.

  • Understand the importance of Web strategy.
  • Know technology trends before they happen.
  • Understand the importance of content and technology (online publishing).
  • Learn more about online publishing and how this trend can be used to improve your Web marketing efforts.

Thomas Young

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