The Content Calendar

Content, Podcasts

In this podcast Glenn and Tom review the principles behind a content marketing calendar.

Listen to the podcast for tips on strategic digital marketing success with a content calendar. Understand the importance of a content publishing calendar and how to implement one in your content marketing efforts.

  • What is content marketing?
  • What is a content publishing calendar?
  • Why is a content calendar important and how does it drive sales and leads?
  • How do you select content types, distribution channels and topics?
  • What are the barriers to success with content marketing?
  • How can the sales and marketing team be involved in a content calendar?

 

The key action items from this podcast:

 

  • Make a list of areas to distribute content that can be read by your target market.
  • Develop a list of content topics, titles and categories.
  • Select a writer to work on content for your online marketing efforts.
  • Build a schedule of content pieces and stick to it.
  • Use Google Analytics to track results.
  • Visit ContentMarketingInstitute.com.
  • Read the book “Epic Content Marketing.”
  • Listen to other content marketing podcasts on our website.

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