The Basics of Strategic Digital Marketing

Internet Marketing

The following is an excerpt from Thomas Young’s new book, “Winning the Website War” –

The Basics of Web Marketing

It is critical to understand the fundamentals of strategic digital marketing. Here are a few questions you will need to be able to answer:

  • What are visitors looking to see and read about on our website?
  • What type of research do we need to conduct to better know our online visitor?
  • How does the website brand our company?
  • How is Google important to my business?
  • Why is Google the most important search engine and how does it work?
  • What are Google AdWords and how do they work?
  • What are the keywords people use to find our site in search engines? Why?
  • How popular and competitive are those keywords?
  • How do visitors convert on our website and become customers?
  • How can I use website data as a key performance indicator (KPI) for the company?
  • What is the best web development platform for our company? Why?
  • How can I build a team to get all this work done?
  • How do I measure results?

By the way, all the answers and more will be found in the coming chapters of this book.

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