What do 10 random people think about your Website?
If the answers vary from person to person, then you are breaking the 10-out-of-10 user rule. This rule states that if 10 people visit a Website they must ALL understand what the Website is about and what they should do on the site. Most Websites break this rule as each user has a different impression of how to use the Website and what the company does. Make sure 10-out-of-10 people understand the various parts of your Website so it does not break this very important rule.
To do this simply ask yourself the question, “Will ten out of ten people understand this part of the Website?” Ask this about the Website’s navigation design, usability, content, photos, graphics, links and other critical areas most commonly visited and seen by users.
The bottom line is this: the more people understand your Website, the higher the conversion rate. Set a target that 10-out-of-10 visitors to your site will understand the Website’s message and how to use the Website to meet their needs.