Great Digital Content is a
At Intuitive Websites, we believe in the transformative power of storytelling – where your customers are immersed in the center of your story, and you give them a plan to be victorious. Yet very few websites actually do this – the focus is all about the company. These websites have very little engagement and high bounce rates. That’s because most companies can’t see their company from the outside looking in. The best digital marketers live inside the head of their customers and guide them through the sales process with story.
Simplify Your Message
Improve Brand Awareness
Build Loyalty and Trust
Why Story-Driven Marketing?
We are big fans of Donald Miller’s StoryBrand framework – a methodology that helps businesses clarify their message and connect with their audience through the power of storytelling.
Your digital content must make your customers—not you—the focus of the story. Your company’s role is to act as an experienced veteran who offers solutions to help prospects solve important problems and achieve their goals. It must be:
- Simple, clear and direct
- Valuable to your audience and benefit focused
- Skimmable headers and white space
- SEO rich and easy to find
- Emotionally relevant
This approach has been shown to be highly effective because it puts the focus on your customer and speaks directly to their needs and aspirations in a way that is easy to understand and remember.
Build a Story-Driven Website and Engage Them With Content
Your website gets about seven seconds to convince someone to buy from you, yet most websites don’t give the customer incentive to stick around. Clear, valuable content keeps your audience engaged, and strengthens and grows your customer relationships.
Here are just a few of the ways we help clients build strategic content:
- Strategic website content – key service pages, pillar pages and content offers
- Campaign calendars for blogs and social media posts
- Nurturing email sequences
- eBooks, infographics, onesheets and white papers
- Case studies
- Video content – explainer videos, product demos, tutorials, testimonials and more!
Content + Intuitive Design = A Positive Digital Experience
We create websites that make sense to the customer. We structure sites that are easy to navigate, allow customers to find what they are looking for, and give them a clear path on how to buy from you.
Rich content coupled with visually-appealing design immerses your audience in their quest for success and drives conversions. Here are a few ways we do it:
- Intuitive navigation
- Engaging visuals and custom illustrations
- Clear and direct headers and taglines
- Modern, responsive design for any screen size
- SEO-rich content that gets found and builds your authority as an expert in your field
- Content and design aligned with your brand
“The secret sauce to writing content that’s meaningful and engaging is story driven content – having an understanding of how people engage with your brand as it relates to the challenge they are facing.”
CEO and Founder of Intuitive Websites
Ready to Meet Your Personal Story-Driven Consultant?
Take advantage of a one-on-one consulting session with one of our experienced story-driven content experts who can assess your current marketing efforts, identify areas of improvement, and provide tailored recommendations to enhance your brand story.
We are ready to help your company use a story-driven framework to increase engagement and drive conversions. Our consulting services include:
- Brand messaging audits
- Content marketing planning
- Campaign optimization
- Content creation and content marketing