A list of the most common type of content used for marketing and lead generation.
Here is a list of the most commonly used content types. Check off those most important for your Web marketing efforts. Pick the content types most likely to be read by your Website visitors, prospective customers, or clients. Be sure to examine whether these types are what your Website wants to pursue and if they need to be strengthened.
- Written Website content
- Video and audio
- Blog postings with RSS feeds and comments
- Email newsletters posted on the Website
- Podcasts (audio and video)
- Webinars or other training materials
- Informational articles
- Case stuidies
- Testimonials
- eBooks and white papers
- PDF files for printing or for download
- Social media postings and comments
- Twitter or micro blog positings
- Press releases (internal and external)
- Google Docs and other online docs
- Mobile apps
- About Us page
- Contact Us page
