Long Tail Keyword Searches are an Important Part of SEO Results

By: Thomas Young

What are Long Tail Keywords?

The Web marketing term “long tail” is used to describe unique search phrases with several keywords. For example, say you are looking for a pair of headphones as a gift. You could type in the word “headphones” in Google and see a very competitive search dominated by big names in the industry. Or you could use a long tail search such as “wireless blue headphones with heavy bass.” This is a long tail search term and a very unique combinations of words that is not used very often, but highly relevant.

About 30% of searches are unique, one-time searches comprised of long tail keywords. This is a substantial amount of searches for most online marketplaces. Best of all, these terms have less competition and variations around a keyword theme can drive targeted traffic to your Website that can convert at high levels.

Contact us today to learn more about long tail searches and for a free consultation on how to research and target these terms for your Website.

Author profile
Thomas Young

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of Winning the Website War available on Amazon. Tom has helped thousands of companies succeed online and has over 20 years digital marketing experience.