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How Quickly Web Usability is Lost

It is amazing how often Web usability becomes a secondary concern to the individual thoughts of Web developers and other key people involved in the assembly of a Website.  A Website can get a thousand visitors day, however the concerns of one or two people dominate the Website.  For example, do Website visitors come to your site to hear the latest news?  Unless you are a news Website the answer is no.  So why waste valuable space on news items when you should give the user the links he or she wants to visit, or make it easy on the eye and leave the space blank.

A fundamental rule of Web usability is aligning the needs of the user with what you are offering as a company.  Anything else could well be a distraction and hurt your Web marketing efforts.

Thomas Young

Thomas Young is the President and Founder of Intuitive Websites. He has worked in the field of digital marketing for over 30 years and is the author of four books. His most recent is Digital Marketing in the Age of AI. Tom has helped thousands of companies grow sales and succeed online.