IW Market Segment Summary

February 2017

Variety Equals Results

Intuitive Websites works in a variety of markets and industries.

Your website can benefit from our wide market knowledge. We will put to use best practices seen across many online markets. Our breadth of knowledge, expertise and skills is a key factor in your online success. Your company will benefit from a variety of strategic digital marketing tactics to drive success online.

Market Segments Served by Intuitive Websites

A few market segments we serve include:

  • Manufacturers Selling Direct
  • Technology Companies
  • Internet of Things (IoT) Firms
  • Home Builders, Construction, Land Development and Real Estate
  • Retail Sales
  • Churches and Non-Profits
  • Consulting and Professional Services
  • Health Care
  • Colleges and Universities
  • Agriculture
  • Arts and Entertainment
  • Environmental Companies
  • Trucking
  • Consulting and Professional Services
  • And more…

See our complete client list here: https://intuitivewebsites.com/complete-client-listing/

A Close Look at Three Industries

There are three industries we have developed a particular focus:

  • Manufacturers Selling Direct
  • Home Builders
  • Internet of Things (IoT) Firms (coming soon)

Manufacturers Selling Direct

Intuitive Websites has extensive experience and specializes in designing, developing and marketing websites for manufacturing companies selling direct on the Internet.

You get a partnership not a vendor.

Our focus is on bringing world-class strategic digital marketing skills directly to your team. We work closely with you so results can be maximized and we can protect and promote the integrity of your brand online.

Here is what we know about manufactures selling direct:

  • Manufacturers must respect their distribution channels when selling direct.
  • Manufacturers selling direct must maintain strict pricing and shipping policies.
  • The website must be very easy to use and buy product.
  • The website is used as an online catalog and some users will search on the site and buy from a distributor to get price savings.
  • The website must be a content resource for users.
  • The website is used to support and grow key markets and loyal followers.
  • The website must list retailers and distributors and encourage visitors to shop at their locations and websites.
  • It may be necessary to provide a login for distributors to buy directly from the site using segmented and targeted pricing.
  • Product databases must communicate between the website and internal systems.
  • Product photography and descriptions must be the best online.
Case Study: Wolff Industries

Wolff Industries is one of the world’s largest manufactures of scissor sharpeners. They also manufacture and sell a large line of scissors, shears, knifes and related products. Wolff asked Intuitive Websites to design and markets a new website to increase online sales.

Let’s take a look at the Wolff website before and after they started working with Intuitive Websites. You’ll see a noticeable improvement in the design.

Before: Old Website

Their old website was a content based site with very little reporting capabilities or strategic digital marketing. This home page looks more like an interior page. The site lacked a fully functional ecommerce system.  There was little strategic digital marketing in place for the website.

After: New Website

The new website includes a new logo designed by Intuitive Websites, a fully functional ecommerce system and modern design, along with a new merchandising strategy.

Results from the New Website

The new website has become a very important new sales channel for Wolff Industries.

The new site increased online sales, website conversions and overall traffic continues to grow. Feedback from customers and distributors was positive and the company is now able to closely track website sales and all stats associated with their strategic digital marketing efforts.

Case Study: Card Lock Company

Card Lock Company manufactures door locking systems used by thousands of fraternal organizations and clubs around the country. Card Lock came to Intuitive Websites looking to design a new website and grow their sales. They were also looking to develop an internal marketing strategy to better meet customer needs. A strategic strategic digital marketing plan was developed to outline the key steps to grow sales online. A new website was design and marketed and sales leads grew considerably.

Before: Old Website
After: New Website

The new website has a much more modern design with easy to find conversion points. Card Lock let us know personally they have no plans to cut back on strategic digital marketing efforts because of leads flowing from their new website.

Start the Process of Making Your Website a Major Sales Channel Today.

Learn more about how we can improve your strategic digital marketing results as a manufacturer selling direct.