It’s that time of year – leaves are changing, the holidays are rapidly approaching, and we have less than 60 days left in 2018. It can be tempting as a business owner to let your marketing strategy dwindle as the year ends. Out of sight out of mind, everyone wants to sit back and just enjoy the holidays. Don’t do it! These final two months give you the opportunity to break away from the mold and set yourself up for next year’s success. Here are some tips to bring your business home strong in 2018:
- Re-evaluate what has worked well for this year and be honest about what hasn’t. Where are you with your budget? Are there extra dollars that haven’t been spent that you can allocate towards end of the year campaigns, social media presence or events? An in-depth and honest look at your last three quarters can also help you build your 2019 budget, “wish list,” and plan now instead of waiting until January first.
- Generating leads now can provide you with a busy first quarter. Providing quality content these last two months shows your investment, passion, and can keep your customers engaged and loyal to you well into the New Year. Leveraging your brand recognition and nurturing relationships with those prospects ensures you will be ready for actual sales in 2019 instead of starting from the back of the pack.
- If you are approaching the end of the year and you are not where you want to be in your business, keep in mind failure can be just as important as success. Honest accountability, prioritizing new goals as well as company roles, and setting up a check-in system for these final months can help you not only finish this year in a better place but allow you to practice and implement new strategies that can precede your next year’s victories.
A necessary piece of your year-end business evaluation should include how to get better results next year. Growth and expansion are essentials you should be aiming for every year. Does your website need to be re-evaluated? Is the content you are putting out providing value and converting your users to clients? Are you optimizing your social media presence as well as SEO? Intuitive Websites can help you with our proven 4-Step Process to maximize your strategy, design, traffic generation, and ROI. If you are ready to finish 2018 and launch into 2019 ready for success, contact us today.
