An effective email marketing program is an essential element of any web presence. In this podcast, we continue with tips and resources for optimizing your email effort.
Good Web-Based Mail Packages:
- Think of your emails as a series of offers with aligned landing pages that elaborate on offers and contain paths to conversion.
- Track the data and repeat what works!
- Don’t ever sell email addresses. And be sure to tell potential subscribers that there is no way this will ever happen.
- Keep track of how many people join. If the number is low, look at ways to make the email signup more compelling on your Website.
- Avoid open selling in your emails. Make them educational so people will want to continue to receive them.
- Ask your customers what they’d like to read, and how often.