- Start small if you need to, but DO start
- Be sure to use web based software that manages all the subscribes and unsubscribes and creates a form for instant Website subscriptions.
- Make it easy for people to subscribe on your Website – signups should be present on ALL pages in a consistent location.
- Be sure to include a link to your emails in the email signature of all your company’s reps.
- Start with list on hand and be ready to take unsubscribes!
- Create great content for your email marketing