Blogging for Business

Podcasts

Blogs are now a key element of any Internet marketing presence. This Internet marketing podcast outlines strategies and methods for creating dynamic content on the Web with a blog for your company.

Why is blogging important for your businesses?

  • Blogging can be used for entertainment or news and can establish you as an authority on your industry.
  • Writing content is one of the best things you can do for your business.
  • Search Engines: Google loves content! ¬†Blogs are search-engine magnets and serve to create cross links from your main site back to your blog and vice-versa.
  • Better Results: Users convert based on content. Add value to your customers via great content.

Action items

  • Go set-up a blog with WordPress or Blogger or on your own site
  • Commit to writing lots of content and/or pointing to interesting Web-based resources
  • Develop a community
  • Add content every week and assign someone (or multiple someone’s) to creating new content on a regular basis

Thomas Young

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