Share via

Website Conversions and Stay-in-Touch

Glenn and Tom discuss Website conversions and stay-in-touch programs. These two areas are key to Web marketing success for both lead generation Websites and eCommerce sites looking to maximize sales and customer engagement.

Web Conversions are a starting point.

  • Many consider conversions to be the end point.
  • Website conversion start a customer relationship.
  • There are many ways conversion can happen on a Website.
  • The boundary is very blurry on how people convert.
  • Web users do not care if you know how they contacted your company.

Conversions are only as good as your stay-in-touch program.

  • What is a stay-in-touch program? It goes by many different names.
  • Very simple: remaining in contact with your target market.Use both pull versus push strategies.
  • Develop a strategy for keeping in touch and allow for multiple channels.

Stay-in-Touch Program Ideas

  • Email
  • Social media
  • Blogs and RSS feeds
  • Podcasts
  • Direct mail
  • Phone calls and CRM systems
  • Call to action and incentives
  • Face-to-face meetings
  • Others?

The key action items from this podcast:

  • Write a strategic stay-on-touch program
  • Include a budget (time or money) and ROI analysis
  • Select your channels that work for the target market
  • Develop content and call to action themes
  • Post all stay-in-touch content to your Website
  • Talk to your target market for feedback

Thomas Young

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of “Winning the Website War” and “Sales and Marketing Alignment.” Tom has helped thousands of companies succeed online and has over 25 years digital marketing experience.