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Use Content to Beat the Competition

The Quality of Your Content Lifts You Above Competitors

The most important part of your Web presence is the quality of your content. Not just how it is organized, but also the value it brings to readers.

Content is so important that it is actually a competitive advantage for your business. Website visitors will select you over competitors based on what you are writing about on your Website, in articles, on your blog, and in other areas. Do not take this for granted or avoid it. If you do, you are likely to lose market share without knowing it–potential customers and clients shop where they can get excellent and valuable content.

Make sure to give content the attention it deserves. Build your competitive advantage and gain loyal followers.

Thomas Young

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of “Winning the Website War” and “Sales and Marketing Alignment.” Tom has helped thousands of companies succeed online and has over 25 years digital marketing experience.