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The Content Calendar

In this podcast Glenn and Tom review the principles behind a content marketing calendar.

Listen to the podcast for tips on strategic digital marketing success with a content calendar. Understand the importance of a content publishing calendar and how to implement one in your content marketing efforts.

  • What is content marketing?
  • What is a content publishing calendar?
  • Why is a content calendar important and how does it drive sales and leads?
  • How do you select content types, distribution channels and topics?
  • What are the barriers to success with content marketing?
  • How can the sales and marketing team be involved in a content calendar?


The key action items from this podcast:


  • Make a list of areas to distribute content that can be read by your target market.
  • Develop a list of content topics, titles and categories.
  • Select a writer to work on content for your online marketing efforts.
  • Build a schedule of content pieces and stick to it.
  • Use Google Analytics to track results.
  • Visit
  • Read the book “Epic Content Marketing.”
  • Listen to other content marketing podcasts on our website.

Thomas Young

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of “Winning the Website War” and “Sales and Marketing Alignment.” Tom has helped thousands of companies succeed online and has over 25 years digital marketing experience.