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The Basics of Strategic Digital Marketing

The following is an excerpt from Thomas Young’s new book, “Winning the Website War” –

The Basics of Web Marketing

It is critical to understand the fundamentals of strategic digital marketing. Here are a few questions you will need to be able to answer:

  • What are visitors looking to see and read about on our website?
  • What type of research do we need to conduct to better know our online visitor?
  • How does the website brand our company?
  • How is Google important to my business?
  • Why is Google the most important search engine and how does it work?
  • What are Google AdWords and how do they work?
  • What are the keywords people use to find our site in search engines? Why?
  • How popular and competitive are those keywords?
  • How do visitors convert on our website and become customers?
  • How can I use website data as a key performance indicator (KPI) for the company?
  • What is the best web development platform for our company? Why?
  • How can I build a team to get all this work done?
  • How do I measure results?

By the way, all the answers and more will be found in the coming chapters of this book.

Thomas Young

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of “Winning the Website War” and “Sales and Marketing Alignment.” Tom has helped thousands of companies succeed online and has over 25 years digital marketing experience.