Make 2011 the Year of an Improved Website
by Thomas Young
Welcome to the New Year and an opportunity to maximize the performance of your company’s Website. Here are a few tips to make that happen.
The Company Website is Easy to Ignore
Many companies find it easy to ignore their most powerful marketing resource, the Internet, and continue to miss many opportunities for sales growth. This happens because the Website is not visible in day-to-day operations, even though thousands of people may visit the Website every day!
Start with Strategy
Your Website may not need a complete re-design, but an updated strategy. This can be fixed by reviewing key messaging on the site, such as home page taglines and conversion points. These small improvements better define your strategy, and how you add value can have a major impact on the site’s results.
Is Social Media Right for You?
There is much buzz and talk about Facebook and social media and it’s true, this is a fast growing part of the Internet, but is it right for your company? Does a social media strategy makes sense? Make sure you actually need social media and that your Website is in good shape before you invest the time and money.
Monitor the Website
Effective Websites must be watched and monitored. Review your Web stats on a weekly basis and understand how the site is performing. Pay close attention to your total visitors and bounce rate–people that only visit one page and leave immediately.
Call for a Consultation with a Web Marketing Consultant
We are now offering consultations to review your Website strategy, design, traffic generation, stats and other Web marketing initiatives. Call or email us today to schedule your appointment. And, yes, we will offer our services to help you if it makes sense!
- Intuitive Websites is also increasing its output and Website work. Look for the following in 2011:
- Monthly Webinars
- Two Podcasts per month
- Monthly article and newsletter
- Four Website review Webinars, one every three months
- A new company Website in 2011
All this and more in 2011 as we gear up to provide more value to our clients, partners and Website visitors.
Thomas Young is CEO and President of Intuitive Websites, a Colorado Springs based Internet marketing, Website design and usability firm. To learn more about Intuitive Websites contact Tom at 719-481-4040 or tom@IntuitiveWebsites.com.