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How Important is your Product or Service?

Glenn and Tom continue their series of podcasts on the new rules of sales and marketing. Look for more podcasts coming soon on this topic and follow-up discussions on what this means for your Website. Today they review the importance of a company’s products and services in all marketing efforts and how this is changing.

Here are six fundamentals of this product and service strategy:

1. Usability and Support

  • It must be very easy to use and have great support

2. Content and Understanding

  • Excellent products and services result in awesome content
  • This content gets found and read on the Web

3. Selling Strategies and Skills

  • The products and services sell themselves
  • The changing sale funnel is more about knowledge

4. Loyal Followers

  • Build your market base on a strong match between benefits and needs

5. Price

  • Relative to value and also transparent based on the market segment

6. Creating Attention

  • The final step in this process is driving attention
  • Advertising, sales or marketing do not drive the process

Thomas Young

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of “Winning the Website War” and “Sales and Marketing Alignment.” Tom has helped thousands of companies succeed online and has over 25 years digital marketing experience.