Glenn and Tom continue their series of podcasts on the new rules of sales and marketing. Look for more podcasts coming soon on this topic and follow-up discussions on what this means for your Website. Today they review the importance of a company’s products and services in all marketing efforts and how this is changing.
Here are six fundamentals of this product and service strategy:
1. Usability and Support
- It must be very easy to use and have great support
2. Content and Understanding
- Excellent products and services result in awesome content
- This content gets found and read on the Web
3. Selling Strategies and Skills
- The products and services sell themselves
- The changing sale funnel is more about knowledge
4. Loyal Followers
- Build your market base on a strong match between benefits and needs
5. Price
- Relative to value and also transparent based on the market segment
6. Creating Attention
- The final step in this process is driving attention
- Advertising, sales or marketing do not drive the process