Conversions and Stay-in-Touch Programs.
There are many ways to drive a Website conversion. Yet for most Websites, the conversion is only as good as the ability to follow-up. This is true of both direct online sales and sales leads that come from any source.
It is important to develop a strong email marketing program and other stay-in-touch programs to drive follow-up and generate sales results.
Click here for an article on Website conversion types and more detail on follow-up programs. Don’t let your conversion process stop with the acquisition of an online lead or sale. That should be the starting point for an ongoing relationship with a loyal follower, prospective customer or source of referrals to your company.
