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Conversions and Stay-in-Touch Programs

Conversions and Stay-in-Touch Programs.
There are many ways to drive a Website conversion. Yet for most Websites, the conversion is only as good as the ability to follow-up. This is true of both direct online sales and sales leads that come from any source.

It is important to develop a strong email marketing program and other stay-in-touch programs to drive follow-up and generate sales results.

Click here for an article on Website conversion types and more detail on follow-up programs. Don’t let your conversion process stop with the acquisition of an online lead or sale. That should be the starting point for an ongoing relationship with a loyal follower, prospective customer or source of referrals to your company.

Thomas Young

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of “Winning the Website War” and “Sales and Marketing Alignment.” Tom has helped thousands of companies succeed online and has over 25 years digital marketing experience.