Blogs are now a key element of any Internet marketing presence. This Internet marketing podcast outlines strategies and methods for creating dynamic content on the Web with a blog for your company.
Why is blogging important for your businesses?
- Blogging can be used for entertainment or news and can establish you as an authority on your industry.
- Writing content is one of the best things you can do for your business.
- Search Engines: Google loves content! Blogs are search-engine magnets and serve to create cross links from your main site back to your blog and vice-versa.
- Better Results: Users convert based on content. Add value to your customers via great content.
Action items
- Go set-up a blog with WordPress or Blogger or on your own site
- Commit to writing lots of content and/or pointing to interesting Web-based resources
- Develop a community
- Add content every week and assign someone (or multiple someone’s) to creating new content on a regular basis
