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Driving Traffic to your Website Using Pay-per-Click Advertising

In this podcast, Glenn and Tom review resources and practices that will help drive traffic to your website.

  1. Paid Search Engine Listings
  2. Pay-per-Click
  3. Google, Overture and MSN
  4. “Content Networks”

Resources

Action Plan

  • Do some searching and see what terms your competitors are buying
  • Look at the overture.com resources
  • Read the Google AdWords help files. They are very well done.
  • Spend time understanding the importance of keywords

This podcast is available on iTunes.

Thomas Young

Thomas Young is the President and Founder of Intuitive Websites. He has worked in the field of digital marketing for over 30 years and is the author of four books. His most recent is Digital Marketing in the Age of AI. Tom has helped thousands of companies grow sales and succeed online.