Driving Traffic to your Website Using Pay-per-Click Advertising

In this podcast, Glenn and Tom review resources and practices that will help drive traffic to your website.

1. Paid Search Engine Listings
2. Pay-per-Click
3. Google, Overture and MSN
4. “Content Networks”

Resources

• Google Adwords

Action Plan

• Do some searching and see what terms your competitors are buying
• Look at the overture.com resources
• Read the Google AdWords help files. They are very well done.
• Spend time understanding the importance of keywords

This podcast is available on iTunes.