LinkedIn hosts over 610 million users in over 200 countries, and is a great way to build connections, search for prospective employees or employers, share your knowledge, and find people interested in your services. As a part of your social media channels, you can benefit from having an updated and relevant LinkedIn account for your digital marketing strategy.
Every social media channel is different and it’s in your best interest to know how to create and use your account to generate leads, effectively recruit employees, and grow your network. Here are some LinkedIn best practices to get you started:
How to Best Use Your LinkedIn Account:
Keep Your Profile Up to Date – Make sure your profile image is professional, your information is filled out correctly including your summary, and you are following relevant users in your industry.
Update Your Status Frequently – At least three times a week update your status, upload a blog, promote events, or share valuable content to help establish you as an authority in your field. LinkedIn differs from other social channels in that most of the information shared is business oriented, allowing you a platform to really elevate your content, voice, and services for other professionals.
Community Features – You can participate in or find groups, search for potential clients that are interested in your services, and find others with related interests
Answers – These are a great way to share your knowledge and connect with those who need your services or expertise, building connections and offering your value to a much larger pool of professionals
Company Pages – These allow you to view competitors, search for potential employers and/or employees, and stay on top of current events and topics in your field
Track Your Progress
Like any piece of your digital marketing strategy, in order to be effective you need to be monitoring your engagement in order to analyze and improve your output.
LinkedIn offers valuable analytics where you can view the success and engagement of your posts as well as the demographics of your followers. Knowledge of engagement allows you to clearly see which of your posts are drawing more attention, and you can shift accordingly to incorporate more value and quality on your page. Having insight into the demographics of your following is extremely useful if you are recruiting potential employees or in making sure your content is reaching the right people in your industry.
Quality content creation as well as correctly utilizing social channels for maximum return are just two areas of expertise that we offer our clients. Are you interested in learning more about how Intuitive Websites can help you leverage your social media platforms to drive more leads and sales? We would love to hear from you! Contact us today.
