INBOUND
MARKETING

Expand Your Customer Base by Boosting Your Visibility and Your Credibility

Inbound Marketing That Delivers Results

Most people research before buying and many use multiple devices and platforms.

Help your target audience find you with an inbound marketing strategy tailored to meet their needs. Inbound marketing is at the heart of digital marketing, and IW offers results-focused inbound marketing services.

The stories you tell, the content you deliver, and the value you provide will persuade your prospects to take action. We’ll build the performance-based inbound marketing engine needed to enhance your online visibility, attract prospective customers to you, generate more qualified leads, and grow your company.

Search Engine Optimization

Social Media Marketing

Paid Media and Ad Management

Content Marketing

Email Marketing

Influencer Marketing

Search Engine Optimization

  • Build an SEO keyword list
  • Create SEO-based content
  • Boost site & blog relevancy
  • Create valuable backlinks
  • Improve site rankings
  • Increase traffic & visibility

Content Marketing

  • Create high-value assets
  • Use core SEO principles
  • Share thought leadership
  • Rank on Google
  • Gain more site traffic
  • Close more business deals

Social Media Marketing

  • Tell powerful visual stories
  • Create a social media plan
  • Create a posting schedule
  • Drive local search results with Google My Business
  • Post content to Facebook, LinkedIn, YouTube, Twitter, Instagram, and/or Pinterest

Email Marketing

  • Collect names & build a list
  • Create solid lead magnets
  • Enable fast, easy signups
  • Write powerful emails
  • Craft monthly newsletters
  • Track and measure results

Paid Media & Ad Management

  • Design paid ad strategies
  • Launch Google & PPC ads
  • Build your online presence
  • Convert leads & grow sales
  • Track and measure results
  • Make pivots in real time

Influencer Marketing

  • Research influencers
  • Prepare influencer content
  • Build strong relationships
  • Grow a loyal following
  • Request links to your site
  • Track conversions

01

Schedule a HubSpot Demo

Reach out to the team at IW and schedule a free HubSpot demo to determine if it is the right marketing automation software tool for your company.

02

HubSpot Set-Up and Configuration

IW handles the heavy lifting to get you up and running with HubSpot. Save on HubSpot fees and move fast.

03

Get More Leads, Close More Sales

IW will create and manage HubSpot marketing automation to drive sales results. We handle email design, content and the workflows needed to close more sales.

Save on HubSpot Onboarding Fees

As a HubSpot Solutions Partner, we are empowered to waive your HubSpot onboarding fees (a savings of up to $6,000).

Drive More Leads and Sales With IW Inbound Marketing

Prioritize Leads Through Automated Lead Scoring

Prioritize leads based on the information you capture about each lead and the specific actions those leads take. Empower your team to close more deals instead of wasting time on leads who aren’t ready to buy.

Create Highly Effective Inbound Campaigns

Build and execute highly effective email campaigns, social campaigns, landing pages, and A/B testing. Track form fills, downloads, and website visitors (pages visited, visit durations, and visitation patterns). Gain followers by sharing marketing assets that serve as lead magnets.

Capture and Convert More Qualified Leads

Use analytics to understand the effectiveness of your campaigns, tying them back to business deals closed and revenue earned.

Capture Untapped Gold

Build an inbound marketing foundation that positions you to know everything you can about your online target audience:

  • What do they need at each stage of the sales funnel?
  • What actions will move them to the next stage of the funnel?
  • How do you measure progress?
  • What strategic pivots must be made to get more leads and sales?

Optimize your lead generation efforts by making IW your competitive advantage.

A Few IW Clients

Full-Service Digital Marketing

Rise Above The Digital Noise

Let’s start with an initial meeting or phone call to evaluate your needs and determine if there is a good fit. We are happy to sign a non-disclosure and review your current marketing efforts for free. Following our initial discussion, we can prepare a customized proposal for your review.

Let’s Have a Conversation

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