Expand Your Customer Base by Boosting Your Visibility and Your Credibility
Inbound Marketing That Delivers Results
Most people research before buying and many use multiple devices and platforms.
Help your target audience find you with an inbound marketing strategy tailored to meet their needs. Inbound marketing is at the heart of digital marketing, and IW offers results-focused inbound marketing services.
The stories you tell, the content you deliver, and the value you provide will persuade your prospects to take action. We’ll build the performance-based inbound marketing engine needed to enhance your online visibility, attract prospective customers to you, generate more qualified leads, and grow your company.
Search Engine Optimization
- Build an SEO keyword list
- Create SEO-based content
- Boost site & blog relevancy
- Create valuable backlinks
- Improve site rankings
- Increase traffic & visibility
- Create high-value assets
- Use core SEO principles
- Share thought leadership
- Rank on Google
- Gain more site traﬃc
- Close more business deals
Social Media Marketing
- Tell powerful visual stories
- Create a social media plan
- Create a posting schedule
- Drive local search results with Google My Business
- Post content to Facebook, LinkedIn, YouTube, Twitter, Instagram, and/or Pinterest
- Collect names & build a list
- Create solid lead magnets
- Enable fast, easy signups
- Write powerful emails
- Craft monthly newsletters
- Track and measure results
Paid Media & Ad Management
- Design paid ad strategies
- Launch Google & PPC ads
- Build your online presence
- Convert leads & grow sales
- Track and measure results
- Make pivots in real time
- Research inﬂuencers
- Prepare inﬂuencer content
- Build strong relationships
- Grow a loyal following
- Request links to your site
- Track conversions
HubSpot Set-Up and Configuration
IW handles the heavy lifting to get you up and running with HubSpot. Save on HubSpot fees and move fast.
Save on HubSpot Onboarding Fees
As a HubSpot Solutions Partner, we are empowered to waive your HubSpot onboarding fees (a savings of up to $6,000).
Drive More Leads and Sales With IW Inbound Marketing
Prioritize Leads Through Automated Lead Scoring
Prioritize leads based on the information you capture about each lead and the specific actions those leads take. Empower your team to close more deals instead of wasting time on leads who aren’t ready to buy.
Create Highly Effective Inbound Campaigns
Build and execute highly effective email campaigns, social campaigns, landing pages, and A/B testing. Track form fills, downloads, and website visitors (pages visited, visit durations, and visitation patterns). Gain followers by sharing marketing assets that serve as lead magnets.
Capture and Convert More Qualified Leads
Use analytics to understand the effectiveness of your campaigns, tying them back to business deals closed and revenue earned.
Capture Untapped Gold
Build an inbound marketing foundation that positions you to know everything you can about your online target audience:
- What do they need at each stage of the sales funnel?
- What actions will move them to the next stage of the funnel?
- How do you measure progress?
- What strategic pivots must be made to get more leads and sales?
Optimize your lead generation efforts by making IW your competitive advantage.
A Few IW Clients