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Social Media – How You are Helping or Hurting Your SEO

As a business owner you no doubt have heard the terms SEO (Search Engine Optimization) and SERP (Search Engine Results Page). While strategies to achieve higher rankings can be complex, and you may be aware that your website and optimally coded outstanding content are a part of your SEO and SERP, successful leaders also need to incorporate a strong social media presence as well. A strong social media presence can help build your business and audience gaining you a loyal following over time, a weak presence will only help you disappear faster.

Mobile content is becoming more and more relevant these days as handheld devices are utilized for an increasing number of Google Searches. Users trust sources and influencers they believe are authentic and who consistently offer them content they can digest and use, especially on social media where people spend a majority of their time every day. We have previously outlined SEO strategies for 2018 and these are going to continue to incorporate social media as an important piece as we move into next year as well.

As a business leader, you need to optimize your social media strategies to establish yourself as an authority in your industry who is posting valuable content every day. As you grow your audience and consistently share links to your site and other compelling articles and information, you increase your credibility with Google and are rewarded with higher placement in search results. The big three sites that we see as crucial pieces for your social media strategy are Facebook, LinkedIn, and Google My Business. Ideally, as you become a trusted source of information with your social media presence you will also have the opportunity to be featured on other credible sites or social media accounts, creating essential inbound links that help your SEO and SERP.

Your social media presence is a platform to get your message and your brand in front of potential clients that otherwise may never have found you. As your brand becomes more recognizable, your share of Google clicks increases, and you will start to rank higher in searches. You have an opportunity with social media to post valuable external links to your site, upping your game in the eyes of Google as well as provide quick, eye-catching snapshots to the public that draw them to your website for more information. It’s critical that your website is then designed with content that converts your users into sales once they are there. Social media is also a great way to promote events and participate in the community around you with potential clients, building trust while promoting any deals or specials at the same time.

Our Social Media Services are just one aspect of our four-step process where our team of writers focuses on content creation with strategic direction for your business. We also offer a variety of free content that can help you take better videos (more and more content these days is viewed instead of read), understand Google in-depth, and make design choices that you can implement immediately to make your website more effective. Visit Intuitive Websites or contact us today for more information!

Thomas Young

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of “Winning the Website War” and “Sales and Marketing Alignment.” Tom has helped thousands of companies succeed online and has over 25 years digital marketing experience.