AI and the Future of Digital Marketing

AI is the biggest change in digital marketing since the advent of mobile. It is a marketing revolution for those looking to improve sales and marketing results. AI is also in its infancy as of mid-2023 and offers great benefits to the early adopters of this exciting new tech.

Marketers who are early to jump on the AI bandwagon will gain competitive advantages because many people are not using these tools and many others don’t know what to do with them or how to use them properly.

Let’s review a few fundamental tips to using AI in marketing. For this blog post, I will focus on the two most popular AI chat tools, ChatGPT and Google’s Bard.

I recommend you start with the paid version using ChatGPT-4. You can try out ChatGPT at OpenAI. Keep an eye on Google Brad, but for now start with ChatGPT.

AI Makes You a Better Marketer

AI enhances what you already do well. It is not meant to be a quick fix or magic bullet, it allows you to get information faster and get content first drafts in a few minutes that would take hours with the support for the AI.

Write down the things you do as a marketer. Review the list in specific conversions with ChatGPT and you will be amazed how it can help.

It all starts with asking the right questions. These inquiries and the ChatGPT dialogue you create can be used to get information and to dig deeper into sales and marketing solutions. This process can also lead to great first draft content.

AI for First Draft Content

One of the biggest time savers of AI is the ability to write first draft content. First draft content is usually the hardest part of writing. Getting a first draft done in a few minutes makes content writers highly productive and can stimulate even more creativity leading to stronger content pieces.

Simply ask the AI to write the content and use the results as a first draft. Below are examples of questions to ask.

Fill in the blanks with your company and industry description. Keep in mind, the AI tools may not recognize your company name, so be specific about your industry or marketplace.

Homepage Tagline

Write a few great homepage taglines for a website in ___________?

Benefit Statements

What are the benefits of products and services in ______________?

Risks and Objections

What are the risks of no action in __________?
What are the most common objections people have to buying _________ ?

ROI

What is the ROI on purchasing ____________?

Calculators

Write a calculator on the ROI of ____________?
Write code for an ROI calculator on my website.

ChatGPT is an excellent tool for writing interactive website tools to engage visitors.

Case Studies

Write a case study showing the success of _________?
The more specific you can be describing the case study the better. The AI will give you a generic, first draft response. You can update this first draft with the specifics of the case study unique to your business.

Thought Leadership and Blog Posts

Write a blog post on the key benefits of __________?
How do companies express thought leadership in _________ industry?
Use this list of topics to write multiple blog posts.

Services and General Website Pages

Write a services page for ____________?
Write an about us page in ____________?
Write bios for key team members in ___________?

Email Content

Write a subject line for an email about __________?
Write bullet points for an email on ________?
Write a call-to-action (CTA) for an email in __________?
Write and layout the sections for a monthly email newsletter in _______?

Email copy should be brief and to the point. AI tools can help you get to the core of your content quickly and better focus on content to catch the attention of the reader.

This content is always first draft content. Do not post AI content without crediting the AI and keep in mind there is a risk of the AI content being dedicated by Google or other sources if you copy and paste the exact content.

Once your first draft is complete, check for inaccuracies, add your own personal voice for your brand and make sure SEO is included for all website pages.

You might also like: Complimentary eBook: AI and the Future of Digital Marketing

Use AI to Better Understand and Find Your Target Market

At the core of a successful marketing strategy is deep knowledge of your prospective customers and their specific needs.

ChatGPT is an excellent tool for writing very specific and unique customer personas. This helps you better understand your targeted audience. It also helps you know where they are online and how to find them, whether they are on Google, social media, other websites and more.

ChatGPT and Search Engine Optimization (SEO)

Getting answers to strategic SEO questions is a great use of AI tools.

Here are two great SEO questions to start with:

What are the best search engine keywords in my __________?
How can a website in ________ get found in search engines and Google?

Creating a Dialogue Drives Success

Be prepared to ask insightful follow-up questions to get more clarity in your content. You can ask ChatGPT to explain in more detail or offer additional insights to any question you ask. Also, keep the questions focused on a theme and dive deeper. ChatGPT allows you to keep your content organized by topic and you can always go back and expand upon what you have already learned.

A Powerful Sales Assistant

For salespeople, knowledge is power. This is especially true as your sales prospects also have access to ChatGPT and more AI tools! Sales teams can make use of ChatGPT to prepare for a sales call, research a prospect and even have it running during the sales call.

Areas of Concern with AI

Many people fear AI. There is something to this fear because of the fact AI can create code. At this point, it is not creating code and executing it on the internet, so the powers that be in AI have time to keep this tiger in the cage.

There are however other concerns to think about. Here is your AI concerns checklist:

  • AI generated content is first draft content only and requires a human to update it.
  • Add your company voice to AI content so it is unique.
  • Watch for inaccuracies and check the facts, ChatGPT will sometimes tell a story with content it generates.
  • If you do use AI content without editing it, give credit to the AI to avoid issues with plagiarism.
  • Keep in mind that too much AI generated content may hurt SEO.
  • AI does not replace your content writers, it compliments their work.

Conclusion – Save Time and Money with AI Tools

AI is a great tool to help you perform at higher levels. It will save you time and money and give you a competitive advantage. Get started using ChatGPT and Bard today and see for yourself how it can deliver results!

Reach out to us for a 30-minute consultation to talk about how AI can supercharge your sales and marketing.

FAQs

What is AI in digital marketing?

AI (Artificial Intelligence) is a technology that uses machine learning to automate and improve marketing processes, such as analyzing data, generating content, and creating customer personas.

How can AI enhance digital marketing efforts?

AI can help marketers improve their sales and marketing results by providing insights and automation. It can also help with content creation, identifying customer trends, and personalization.

What are some popular AI chat tools for digital marketing?

ChatGPT and Google’s Bard are two popular AI chat tools for digital marketing. ChatGPT is a paid version that helps with content creation and customer persona development, while Bard is a conversational AI platform that helps with customer support.

Are there any concerns with using AI in digital marketing?

Some potential concerns with using AI in digital marketing include inaccuracies in generated content, too much reliance on AI-generated content hurting SEO, and the need to credit AI-generated content to avoid plagiarism.

Want to learn more about how AI is driving a revolution in digital marketing? Check out our latest free eBook, A Marketing Revolution: AI and the Future of Digital Marketing, for a deeper dive into using ChatGPT in your marketing efforts. Or, reach out to us for a 30-minute consultation about how AI can supercharge your sales and marketing.

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Thomas Young

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of “Winning the Website War” and “Sales and Marketing Alignment.” Tom has helped thousands of companies succeed online and has over 25 years digital marketing experience.