Google may be the most powerful marketing channel on the planet
I have worked in marketing and sales for over 25 years and have never seen a greater marketing tool than Google. Success or failure in Google can make or break a company’s marketing. Google has turned marketing upside down as marketing and advertising that cannot provide a measurable return are disappearing. Google has also greatly changed prospecting, making it almost obsolete.
One of the biggest indicators of branding success is how your Website is displayed in Google search results. A Google search result defines your brand!
The good news is you have a great deal of control over Google marketing.
With the exception of very competitive and popular keywords, you can do much to get found on targeted searches and long tail searches that can drive a majority of traffic to your Website.
To make Google work for you, focus on these four areas:
- Keyword research and SEO
- Understanding impressions and messaging in title tags and meta descriptions
- Local search via Google+ Places
- Google AdWords to supplement results
Learn what you can control in Google and what you can’t in order to strengthen your brand and improve marketing results. Contact us today to learn more and for a free consultation.
~Thomas Young, Intuitive Websites CEO
