DIGITAL
MARKETING
RESOURCES

Call to Action

By: Thomas Young

Here are a few items that can help your Website sell more products or generate more leads.

Make sure the Website has very clear call to action buttons or clear and easy to read phone numbers. Connect call to action items to the content on the Web page and make it useful or valuable, not a tease. Experiment with call to action items in your navigation system.

Are your navigation link titles intuitive? Make sure users understand where they are going when they click on a link in your navigation system. They should not have to guess.

Convey product and service value through photos, audio, video, written content, specs, testimonials, customer rankings, information on product uses, product care information and other ideas you can come up with. Set up a cross-sell and up-sell strategies and use product and service information to increase sales.

Thomas Young

Author profile
Thomas Young

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of Winning the Website War available on Amazon. Tom has helped thousands of companies succeed online and has over 20 years digital marketing experience.

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