Website Goals are VERY Important
The data and stats behind Web marketing allows for the development of very specific goals. Have you set specific goals for your Web marketing efforts? These goals go beyond conversions and sales and have many direct and indirect benefits. Set goals and track the results in a monthly Web marketing meeting. Here are a few examples:
- Total Website Visits
- Percentage of First Time Visits
- Repeat Visits
- Bounce Rate
- Search Engine Positioning
- Non-Brand Search Terms
- Pages Viewed
- Sales Leads and Online Conversions
More importantly, the key is to start thinking about the goals that best define your strategy and start measuring today!
