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Website Design and Development

Designing Website home page, content, navigation, and look and feel with an emphasis on effective marketing as the central concern.

Action Plan

  • Realize that your Website is always under construction and you need a process for continual updating and improvement.
  • Involve a designer. Don’t let a purely technical person be in charge of design considerations.
  • Make sure that your home page clearly describes your business function.
  • User-test your navigation.
  • Be sure to look at Website statistics and be responsive to trends and user likes/dislikes.
  • Avoid long blocks of text. Users prefer short bulleted statements and will skip over large paragraphs.

Resources

Thomas Young

Thomas Young is the President and Founder of Intuitive Websites. He has worked in the field of digital marketing for over 30 years and is the author of four books. His most recent is Digital Marketing in the Age of AI. Tom has helped thousands of companies grow sales and succeed online.