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The Power of Simplicity

Glenn and Tom continue their series of podcasts on the new rules of sales and marketing. Look for more podcasts coming soon on this topic and follow-up discussions on what this means for your Website. Today they review the power of simplicity in driving results from Internet marketing.

How to Keep it Simple

  • Communicate directly, simply, and well!
  • Simplicity takes courage and brains.
  • Simplicity takes direction from the marketplace.
  • Pick three things–no more–for your Website.


What Customers Want

  • Direct and simple communication
  • Information to solve a problem
  • Enhance their lives and convenience
  • Product and service information
  • Understand exactly what you do
  • Lots of details and all price options
  • How to contact the company
  • Business locations
  • Delivery and shipping information
  • Access to interactive information, search and research


Thomas Young

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of “Winning the Website War” and “Sales and Marketing Alignment.” Tom has helped thousands of companies succeed online and has over 25 years digital marketing experience.