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The New “Intuitive Websites” Website

Podcast Number 73 — February 2012

Intuitive Website just launched a new Website, what do Podcast listeners need to know about the new site?

  • This simple Website is the result of many year’s of work and thought about Web marketing
  • and usability.
  • The new site is an example of the difficulty in making Websites simple.
  • Our competitor Websites are much more complex.
  • The site is a work in progress and will improve over time.
  • It showcases what is key to our prospective clients, our Four Step Process and our
  • knowledge base.
  • It will drive leads that are highly qualified and ready to buy our services.

What are the key objectives and goals of the new Website?

  • The goals of the Website are to drive inquiries for our services.
  • It does this through ease of use and education.
  • The Website supports our sales process.
  • It gets results from a variety of traffic sources.
  • The voice of the site should connect with our key audience.
  • We will refer people to the site to drive conversions.

How does the site go about meeting those goals?

  • The site has very straight-forward messaging.
  • It uses one level navigation for most pages.
  • A brief introduction to our services.
  • A very simple contact us form and fewer options.
  • It communicates on a subconscious level that we know what we are doing because we
  • organize our approach around a process and we understand users.

What are the key action items for the listener?

  • Go checkout our Website and gives your feedback.
  • Go to the site and subscribe to newsletter and read our articles.
  • Compare us to competitors in the industry and let us know your thoughts.
  • Consider a switch to WordPress (our new site was built in WordPress).
  • Hire us to be your Web marketing, design and development firm.

Thomas Young

Thomas Young is the CEO and Founder of Intuitive Websites. He is a consultant, award winning Vistage speaker and author of “Winning the Website War” and “Sales and Marketing Alignment.” Tom has helped thousands of companies succeed online and has over 25 years digital marketing experience.